الوصف
A powerful and execution-focused business strategy framework authored by MIT engineering professor Amos Winter and leading innovation thinker Vijay Govindarajan. Global by Design introduces a practical, disciplined methodology that bridges the gap between design thinking and reverse innovation, allowing leaders to develop high-value, low-cost solutions with true international commercial appeal. The authors leverage their extensive, decades-long collaborative background across corporate industry, academia, and global governance to demonstrate how modern organizations can accurately spot highly consequential problems, design appropriate technical answers, and construct sustainable engineering ecosystems around them. Packed with practical toolsets and actionable perspectives, the book acts as an essential, real-world roadmap for CEOs, product managers, engineers, entrepreneurs, and global policymakers looking to reliably transform localized, ambitious concepts into impactful innovations that systematically scale across physical borders, disparate industries, and varied income brackets.
